The goal was to graduate from college and then enter the construction business with his father, one of the largest contractors in Ohio. But during his junior year, tragedy struck. His father’s cancer was diagnosed as terminal. A year later, the family’s second-generation business was liquidated for pennies. All was lost. There were no assets, except for the insurance money that has comfortably supported his mother for the past 30 years. That was his introduction to insurance; a tragic but compelling experience that created a passion for the insurance industry.

After having his work aspirations dashed, his former college football coach approached him about a career in the insurance industry. Beginning his career in Kalamazoo, Michigan, his early sales success catapulted him to winning the company’s new agent of the year. Two years later he transitioned to sales manager, winning the top Sales Manager in the country with the Principal Financial Group his first year. He moved to Greensboro, NC as Agency Manager in 1980 and rapidly built an initial 3-agent office to the #1 agency in the U.S. – a Master Award Agency, one of the largest 100 financial agencies in America. Krumroy began his career in the insurance business in 1973, transitioned into management in 1976, and built one of the 100 largest financial services agencies in the United States – specializing in working with business owners. He qualified sixteen times for the National Management Award and was awarded the prestigious Master Agency Award – given nationally to only 100 managers yearly. 
 
Building an organization to this size in a town of 230,000 is still a remarkable accomplishment. Robert’s degree in social psychology, coupled with his intense focus on marketing was the driving combination to help position his firm within his local community.
 
Robert is also the creator and CEO of E-Relationship, the patented financial industry connection tool for clients and prospects. His speaking, consulting, and educational workshops are filled with unique insights. They show how to create compelling prospect attraction in a market that is often referred to as The Age of Skepticism. Advisors will walk away with methods and examples that can be used immediately to improve business. Most importantly he informs and inspires audience members to use the knowledge he provides to achieve breakthrough performance.  Krumroy has been featured as a regular marketing columnist for the GAMA International Journal, author of four books, Identity Branding – Distinct or Extinct (In its fourth printing), Brilliant Strategies and Fatal Blunders, Please…Make ME a Little Bit Famous and It’s NOT About Luck – Solving Your Advisor’s Activity Problem. He is also a frequent contributor to six magazines, has served on the GAMA teaching faculty for “Best Practices,” and is a highly sought after speaker and marketing consultant both nationally and internationally. He has been introduced on many occasions as one of the most brilliant marketing minds in America and is referred to as “America’s Branding Coach.”