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“Please…Make ME a little bit FAMOUS!”

Whether you’re a veteran or brand new sales professional, Robert shows you how to reach those who are your most valuable prospects. Combining creative relational marketing and prospecting tactics, Robert’s easy-to-apply strategies will help you increase your access and generate more business with successful people.

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Rainmakers:
“The superheroes of marketing”(part of Krumroy Article Collection)

Rainmakers are most commonly defined as those professionals who have an uncanny ability to continually create leads within their firms and attain sales results that are far superior to their peers. Ford Harding in his book, Creating Rainmakers, describes rainmakers as those professionals who “…build large networks of the right kinds of people. They stay at the front of these people’s minds through frequent contact. They pursue many…to win a few.”

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Consistent Client Connection: 
An Agent’s Personal Business Image Is Dependent On

Compliance, Marketing, E-mail Support

Published in the GAMA International Journal

Now, there’s a killer business statement just brimming with enthusiasm, integrity and resolve. In truth, it has been the sentiment of most of the 90% of agents who fail in their first five years. So, what’s wrong? Why aren’t more financial service professionals succeeding? Why do we continue to see a 90% failure ratio? The answer is that something in the marketplace has changed, but most companies have not responded to the consumer.

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Market Separation: The Productivity and Retention Solution

Published in the GAMA International Journal

Have you wondered if certain marketing strategies are still effective in today’s marketplace – marketing components such as pre-approach letters, telemarketers, hard copy advertisements, Web sites or even direct mail campaigns? Evaluating these components requires that one first understands the new consumer and the new environment of market branding. Don’t take this evaluation lightly – it may be critical to your field forces future productivity and retention.

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Brilliant Strategies and Fatal Blunders:
How Small Business Survive and Thrive in an overcrowded Market

This book identifies the BRILLIANT strategies used by professionals, service companies and retail establishments to do just that…BEAT THE COMPETITION AND THRIVE. But caution, the FATAL BLUNDERS are practically invisible and almost always terminal.

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Identity Branding Revisited: Creating Prospect Attraction

Ultimately, this book is about YOU. It’s about creating a personal Identity Brand that attracts customers, increases market access, improves your profits, builds prospect attraction and intensifies client loyalty. It is about building a prospect highway to a prospect community and then branding your distinct, unique, intriguing and differentiated personal identity into their minds, which creates a competitive advantage and welcomes your contact. It’s what you do to get the customer to notice you first. It’s about providing a clear answer to the prospect’s question, “Why you?,” before ever having a face-to-face encounter.

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