Robert Krumroy, President Robert Krumroy, known as "The Branding Coach," is founder and President of Identity Branding, Inc. He spent 26 years in the financial service industry and built one of the 100 largest financial service firms in the U.S., comprised of 51 sales professionals doing in excess of $3,600,000 of First Year Commissions. He hired and developed the #1 sales associate in the country for eight years as well as hiring the #1 Rookie Agent of the year for more years than anyone else ever accomplished.
As a dynamic and captivating speaker, Robert Krumroy is a frequent speaker and clinic facilitator on professional brand marketing. He has spoken at many of the largest companies in America, hosted numerous radio programs and has been featured as the main speaker for numerous national sales conferences, both in and out of the United States.
Robert Krumroy is the nationally acclaimed author of the books, Identity Branding - Distinct or Extinct, and Brilliant Strategies and Fatal Blunders - How to Survive and Thrive in an Overcrowded Market. He is also a national columnist for a major magazine and possibly the most frequently quoted expert in his field. Robert Krumroy is often introduced as "one of the most brilliant marketing minds in America." You will understand why his reputation as being the leading authority on Identity Branding is well deserved when you hear him reveal the secrets to making YOU your dominant local market brand.
Michelle Polczynski, one of Identity Branding first staff members, serves as Vice President of Operations. In this role, she oversees all daily operations, contracting, creation of marketing concepts, and coordination of Internet based connection solutions.
Michelle has been partnered with Robert Krumroy since 1996. She has over 10 years experience in management, customer satisfaction and provides leadership for the entire Identity Branding staff. Additionally, Michelle’s expertise crosses many areas of marketing including brand development, strategic marketing, and customer connection and retention. She has vast experience in the insurance and financial industries. Michelle Graduated from University of North Carolina with a degree in Business Administration.
Brad Whitmore, Executive Vice President of Sales and Marketing
Brad Whitmore serves as the Executive Vice President of Sales and Marketing. In this role, he oversees all nation sales, marketing and technology efforts for Identity Branding.
Brad has 20 years of proven track records in management, sales and customer satisfaction. He provides leadership for the Identity Branding sales force, which is focused on the unique needs of their respective industries. Additionally, Brad’s expertise crosses many areas of marketing including brand development, product management, strategic marketing, and market expansion with a strong background in technical marketing to a global base of customers. Brad Graduated from Western Illinois University with a degree in Bachelor in Science with a mathematics major and business minor. He also received National All-American status in Swimming.