Books

Social Capital Matters

Social Capital Matters

You may believe that email, text or social media is the answer to greater success. You may believe that working harder or getting your next industry degree with catapult your sales. Though important, none of it is enough. Top producers consciously embrace strategies that deliver a superior reputation and likeability to their market. Psychology calls it Social Capital ... and it matters! Sixteen of the top MDRT producers in the industry deliver each chapter in this book. Each of them end up seeing almost anyone that they set their mind to approach. You can too. Just find the strategy that fits your style and adopt it. This book will change how you approach prospecting and have a significant impact on your success.

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Prospecting Made Easy – It’s just not that hard!

Prospecting Made Easy

Prospecting is easy. Prospecting is not about calling a hit list of names. Having the perfect phone script. Delivering the ideal elevator speech. But…prospecting is the most important element for your success. This book debunks the excuse that you can’t find prospects or get enough appointments. Prospects are plentiful…and you can position anyone for a successful appointment request. The simple components in this book guarantee it. Get into the prospecting game with real prospecting for serious producers.

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Referrals Made Easy – It’s just not that hard!

Referrals Made Easy – It’s just not that hard!

Learning to get referrals is easy. Yes...easy! It doesn’t require an elongated course. It only requires that you learn to ask in the way the client wants to be asked. Once you master this simple 3 step system, your confidence will soar and your results will dramatically affect your success. Referrals make a big difference and this book will change your life.

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Sell The Problem

Sell The Problem

Have you missed a sale lately? Did you do a poor job presenting your solution...or the problem? Most advisors don t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first. Learn to sell the pain, the loss and the unwanted consequences of the problem. Then, selling the problem is easy.

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The Prospect Relationship Ladder

The Prospect Relationship Ladder

Traditional prospecting methods simply don’t work like they did in the past. Even phone approaches produce minimal results. Today’s methods and systems for gaining prospect access are new and must be learned. Helping your prospect climb the Relationship Ladder to the Emotional Safety Rung will make your appointment success (and sales!) significantly soar. For those committed to sales success, this is your book.

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It's Not About Luck!: Solving Your Advisor's Activity Problem

(Prospect-Attraction Skills Managers Must Teach)

It's Not About Luck!: Solving Your Advisor's Activity Problem

Impression management is the new skill for creating prospect attraction and solving your advisors’ appointment activity challenge. As a manager, nothing will cause greater appointment and production increases than directing your advisors in building effective prospect-attraction strategies. When done correctly, clients will increase their loyalty, and prospects will enthusiastically agree to appointments with your advisors, concluding that they are remarkable and far superior to the competition. Apply this new skill and watch your advisors’ activity, production, retention, recruiting, and your firm s reputation soar to new heights.

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Please...Make Me A Little Bit FAMOUS!

Please...Make Me A Little Bit FAMOUS!

In this book, Robert Krumroy offers a cutting-edge approach to creating prospect attraction in today’s skeptical marketplace. His first book, Identity Branding Creating Prospect Attraction, was reprinted four times and is still used in study groups all over America. This new book takes the practical advice even further. It has over 180 pages detailing the newest prospect attraction strategies and case studies to show sales professionals how to open doors to desirable prospects and make themselves a little bit famous in their local communities.

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Identity Branding Revisited - Creating Prospect Attraction

*For Financial Planners and Insurance Agents *

Identity Branding Revisited - Creating Prospect Attraction

Already in its fourth printing, this is the most talked about marketing book in the financial and insurance industry. Over 200 pages include the secrets to: Creating a visible differentiation in the marketplace, a client perception of superior value, and ultimately, a consumer preference for you. Don’t miss this powerful book.

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Brilliant Strategies and Fatal Blunders

Brilliant Strategies and Fatal Blunders

In today’s world, simply working hard, providing a quality product or being determined to stay the course is no longer the recipe for high-level success. High-level success requires critical thinking, building a visible market differentiation, and then, outclassing the competition. In this book, you will learn about the brilliant strategies used by professionals, service companies and retail establishments to outshine the competition and thrive. But, the book also cautions readers about treacherous blunders, some of which are practically invisible and are almost always lethal. If you want to survive and thrive, this is the book for you.

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Email Request Card

Email Request Card

Gathering prospect names and implementing a connection strategy is no longer optional if you want to build a personal market presence that opens doors to the majority of prospects. Heightening awareness of you should be your number one goal. Carry three or four of these little email request cards, hand them to those you meet, and tell them that you will include them in your periodic e-briefs featuring current money issues. Voila! You’re on your way to building a high profile reputation that will be compelling to your potential client. It’s simple! Don’t delay. 

Quantities of 500 can be purchased for $19.95 and include: 

  • 500 request cards. 
  • List of places/events to attain email addresses. 
  • Script for presenting the request card.

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Mini Marketing Booklets – Complete Collection

Mini Marketing Booklets – Complete Collection

These booklets are quick reads that pack a lot of punch. This collection of branding events and easy-to-implement marketing strategies from Robert Krumroy, president of Identity Branding, is designed for advisors at every level to produce exceptional results.

$4.95 for each booklet

Titles Include: 

# 1 - The Trade Show Photo Album 
# 2 - Homeowner's Association Membership Directory 
# 3 - The Golf Tournament Bonanza 
# 4 - The Appreciation Ambassador -Doughnut Giveaway 
# 5 - The CPA Lunch and Bagel Connection 
# 6 - The Great American Cleanup - A Family Affair 
# 7 - Annual Social Events 
# 8 - The Tomato Giveaway 
# 9 - Five Wishes -The National Health Power-of-Attorney Seminar 
# 10 - The Business Card Luggage Tag 
# 11 - The Top 20 Birthday Strategy 
# 12 - The Annual Child ID Event 
# 13 - The Restaurant Commentary 
# 14 - Your Top 20 Clients Magazine Idea
# 15 - The Twice-A-Year Children's Movie Event 
# 16 - Pet and Child Tag Day 
# 17 - The Pumpkin Day Event 
# 18 - Grabber Letters - When Your Prospect Needs an EXTRA PUSH
# 19 - Grant Me My Final Wish - Making Policy Delivery Remarkable
# 20 - The Sidewalk Drawing Competition
# 21 - The Veterinarian Connection 

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