Robert’s
keynote and workshop messages create a desire within audience members
to refocus and energize their efforts. He delivers real insights and
specific steps for advisors wanting to create greater personal market
recognition, appeal and dominance. His humor keeps the audience
attentive. Any advisor can easily adapt his masterful prospect
attraction strategies called PACC, which he centers his presentation
around. He has fun with his audience, getting them to constantly
respond by yelling the word “PACC,” when repeating this statement
throughout the presentation, “Taking a trip is always more enjoyable
when you first PACC.” He proves through the PACC model that prospect
attraction is your number one leverage for higher sales production. He
tailors his presentations so that audiences can apply his knowledge
directly to their specific needs. He also consults and produces company
specific local prospect attraction systems that teach advisors how to
successfully open doors to prospect markets.
Some of the tangible benefits gained from his speeches, workshops, and consultations include the expertise to:
- Identify today’s most profitable and accessible local prospect market
- Gain welcomed access to the prospect, eliminating NOs to appointment requests
- Implement Activating Events that create relevancy to your market prospect
- Establish a locally defined business Characteristic Uniqueness that is visible to both clients and prospects
- Gain increased confidence, knowing that you have outclassed the competition
- Build a personal and unique business image that makes people want to get closer to YOU
- Avoid ineffective marketing techniques that waste time and money
- Build deep loyalty in client relationships
- Create an ongoing source of easily accessible referrals
Robert has a lifetime of first-hand experience, both as a financial advisor and as a Master Agency Award Recipient, building one of the 100 largest financial firms in America. As a marketing consultant and a sought-after speaker, he helps individuals and organizations grow their business in today’s unique market environment. He is author of three books, Identity Branding – Creating Prospect Attraction, Brilliant Strategies and Fatal Blunders – How to Survive and Thrive in an Overcrowded Market, and Please…Make ME a little bit FAMOUS! - which Ivan R. Misner, Ph.D, Wallstreet’s #1 Best Selling Author, calls “Brilliant. A Masterpiece.”