Seminar Overview
This is a seminar for the financial advisor who wants to help small business owners create a competitive advantage, establish market dominance, increase profits and help them build deeper customer loyalty in their local market. It is focused on helping the business owner become the local market Brand of Choice in their category of business. If you can help the business owner create greater profits and deeper market dominance, you have become their ally. What a great foundation for building your business image, outclassing the competition and positioning yourself as the preferred provider.
Who is the intended audience?
Any group of small business owners is your audience. This seminar has been used in alliance with local Chamber of Commerce, the National Small Business Incubation Centers, Civic Clubs, Merchant Associations, Historical Retail Preservation Societies, and creatively assembled groups of small business owners.
The seminar is a video presentation. It is a one-hour seminar including assignments. The three video segments are 12 minutes, 18 minutes and a 6 minute wrap-up. The group assignments are explained by the host, Robert Krumroy. Your job is to:
1. Distribute the tri-fold video workbooks and the My e-Customer flyers
2. Register the attendees when arriving (name, address, phone, email)
3. Welcome the participants
4. Begin the first video segment
5. Direct participants to do the 5 minute assignments in groups of 4-6
6. Ask for each group to give a 3 minute report on their assignment answers
7. Provide a copy of the book to each attendee (or give as a door prize and have others available)
8. Optional: Provide beverages and light snacks before or after the seminar
Suggested Scipt To Introduce The Seminar
“Thank you for coming and welcome to our one-hour seminar on the book, Brilliant Strategies and Fatal Blunders — How Small Business Owners Survive and Thrive in an Overcrowded Market.(Paraphrase the bio of Robert Krumroy in the back of the book) This seminar is targeted to the small business owner who wants to create a competitive advantage, establish market dominance, increase their profits and build deeper client loyalty in his or her local market. It is focused on helping the business owner become the local market Brand of Choice in their category of business. We are about ready to turn on the first of three video segment of our presentation, which you can follow on your worksheet as it plays. This first segment is 12 minutes in length and the others are comparatively equal in length. When we are done, you will have gleaned some valuable insights and ideas that can help you increase your market positioning and build greater client loyalty. Let's start. You are in for a treat.”
Additional books or participant worksheets can be ordered from Identity Branding.
1.800.851.8169 or info@identitybranding.com.