Co-sponsoring the Brilliant Strategies and Fatal Blunders Seminar

The Chamber of Commerce, the local merchant's association, and the small business incubation centers in America are just three of the many organizations that have a sincere desire to help business owners increase their profits and their security. This "how to" branding seminar for business owners is a way for you to do something different, create market separation, create a perception of specialization, establish a competitive advantage, outclass the competition, while surprising and delighting the attendee.

How should you approach the organization?

Here is sample dialogue when contacting the organization:

I don't know if you have seen the information on the new national seminar for business owners that helps them learn how to establish deeper brand loyalty in the local community. Our company is beginning to co-sponsor this one-hour seminar nationally. It is based on the nationally recognized book, Brilliant Strategies and Fatal Blunders — How Small Business Owners Survive and Thrive in an Overcrowded Market. It is a seminar that helps the small business owner think through how to create differentiation, build a competitive advantage, and establish market dominance — all of which results in helping them increase their profits and build deeper loyalty with their customers.

As you're aware, there is a lot of competition from other associations to get new members. And in order to keep your association members, you need to continually provide new value; surprise and delight your members; "outclass" the competition. In our opinion, there is no better way to do that than by providing occasional "extra value member opportunities" that are perceived as impressive and unique. Uniqueness is what helps to elevate your value recognition by your members.

By co-sponsoring this event, we can help you accentuate the value of association membership with your business owners. The members will be reminded that you just don't want their membership dues, but you are interested in helping them become more successful — in other words, helping them in a very personal way. And that creates deeper loyalty.

(Show them the book seminar. Suggest that they take it home and view it. Set an appointment to get back together to discuss how to promote it to their members.)