In today’s world, simply working hard, providing a quality product or being determined to stay the course is no longer the recipe for high-level success. High-level success requires critical thinking, building a visible market differentiation, and then, outclassing the competition. In this book, you will learn about the brilliant strategies used by professionals, service companies and retail establishments to outshine the competition and thrive. But, the book also cautions readers about treacherous blunders, some of which are practically invisible and are almost always lethal. If you want to survive and thrive, this is the book for you.