It’s Not About Luck!: Solving Your Advisor’s Activity Problem
(Prospect-Attraction Skills Managers Must Teach)
Impression management is the new skill for creating prospect attraction and solving your advisors’ appointment activity challenge. As a manager, nothing will cause greater appointment and production increases than directing your advisors in building effective prospect-attraction strategies. When done correctly, clients will increase their loyalty, and prospects will enthusiastically agree to appointments with your advisors, concluding that they are remarkable and far superior to the competition. Apply this new skill and watch your advisors’ activity, production, retention, recruiting, and your firm s reputation soar to new heights.